From Nova Scotia to Growing Demand: Go Micro Featured in AllNovaScotia

We’re excited to share that Go Micro was recently featured in a local media publication, highlighting the growing interest around our broccoli-based nutrition products and the journey behind them.

The article introduces our founder, Gregg Curwin, and the story behind Go Micro and Petite Rivière Farming Company, based here in Nova Scotia. It also touches on how our products have been gaining attention through word of mouth and repeat customers across the region.  

A Growing Interest in Sulforaphane

At the center of this conversation is sulforaphane, a naturally occurring compound found in broccoli. As more people explore preventative health and wellness, interest in ingredients like sulforaphane has been steadily increasing.

Research has linked sulforaphane to antioxidant and anti-inflammatory properties, contributing to the growing demand for products that support daily wellness routines. 

From Farm to Product

What makes our approach unique is how closely our product is tied to its source.

At Petite Rivière Farming Company, broccoli is grown, processed, and transformed into a powdered format designed to make daily consumption simple and consistent. The process is carefully controlled to maintain quality from cultivation through to the final product.  

This “farm-to-supplement” approach allows us to focus on both transparency and quality at every step.

Built on Real Customer Experiences

One of the most encouraging aspects of our journey so far has been the response from customers.

The article highlights how demand has been driven largely by word of mouth, with many customers returning after their initial purchase.  For us, this reinforces something important:

Great products are not just discovered. They are shared.

Growing Carefully, Not Quickly

As demand continues to grow, our focus remains the same. We are not chasing rapid scale at the expense of quality.

Instead, we are investing in expanding our production thoughtfully, including plans to enhance our processing capabilities while maintaining the integrity of what we produce.  

This also reflects our broader approach. We are building something sustainable, rooted in our local community, while preparing for future growth.

Looking Ahead

Being featured in local media is a meaningful milestone, but for us, it is just one step in a much larger journey.

We remain committed to:

• Supporting everyday wellness through simple routines

• Maintaining high-quality production standards

• Growing with intention, not compromise

If you’re curious about what’s behind the recent attention, we invite you to explore more and experience it for yourself.