Gregg Curwin (Founder)
Gregg Curwin is a seasoned entrepreneur with over 20 years of diverse industry experience, spanning medical devices, biologics, consumer packaged goods, and ag-tech. He founded TruLeaf Sustainable Agriculture, a pioneering indoor-vertical farming company, and GoodLeaf Farms, known for its branded packaged lettuce. Gregg is also the Co-Founder, CEO, and Board Chair of Novagevity, an award-winning medical nutrition company.
With a background in business from Saint Mary's University, where he served as Entrepreneur in Residence, Gregg is deeply committed to innovation in agriculture and health. Through his new venture, Petite Riviere Farming Company, Gregg aims to advance world-leading research and scale in food, ag-tech, and health, focusing on rural communities.
Sulforaphane. Made Simple.
PurPhane is GoMicro’s freeze-dried micro broccoli powder, grown on our farm in Nova Scotia. Naturally rich in sulforaphane, it offers a simple way to incorporate the benefits of carefully grown micro broccoli into your daily routine.
Pure + Sulforaphane = PurPhane
Why Choose PurPhane?
One Ingredient
Made from real micro broccoli.
Grown in Nova Scotia
Carefully grown on our own farm.
Freeze-Dried
Thoughtfully processed from harvest to powder.
Simple to Use
Easy to add to your daily routine.
The Benefits of Sulforaphane.
Cellular Health
Supports your body’s cells as part of everyday wellness.
Natural Detox
Supports your body’s natural detoxification pathways.
Healthy Inflammatory Response
Supports a healthy and balanced inflammatory response.
Healthy Aging
Supports overall well-being through every stage of life.